Which AI use cases are truly relevant for us? What delivers real value, what is hype? These questions can't be answered by a presentation — but by a conversation with someone who knows the sales reality.
No frontal lecture. No generic AI seminar. No strategy paper for the filing cabinet.
AI Sparring is a structured working format in which we work through concrete questions about AI deployment in sales together with you — by the hour or by the day — and answer them.
At the end of each session, there's no slide deck — there's a clear picture of next steps: what did we work out? What are the next steps? Where does something need to go deeper?
Deep understanding of how revenue processes work — from lead generation to account development
Practical experience with which AI applications actually work in B2B sales in the mid-market — and which don't
The ability to translate AI possibilities directly to your funnel, your roles, and your bottlenecks
The format is flexible — the content is determined by what you want to work through.
How do AI-assisted tools help evaluate leads faster and more accurately? Where does automation save time without sacrificing quality?
How does AI support call preparation, proposal creation, or follow-up? Which tools exist and how are they integrated into daily workflow?
How can AI be used to improve forecast quality, detect pipeline movements earlier, and better inform leadership decisions?
Where does your sales team lose time today to tasks that AI could handle? What does that mean for roles, capacity, and active selling time?
Which use cases have the greatest leverage for your situation? How do you build a sensible AI roadmap without getting lost in a tool jungle?
Who want to introduce AI pragmatically into their area of responsibility — without depending on IT or external vendors.
Who want to understand what AI concretely means for their revenue system before making decisions.
Who see AI not as an IT topic, but as a growth lever and want to deploy it purposefully.
The format requires no technical prior experience. It does require that you come with concrete questions.
For targeted individual questions, preparing a decision, or a first structured entry into an AI topic.
For deeper engagement with a topic area, developing a prioritized use-case list, or preparing an internal AI initiative.
Both formats can be booked as one-off or recurring sessions.
Important distinction: AI Sparring does not replace implementation. Those looking for a concrete implementation are better served by the Interim CaiO or the Revenue Operating System.
Tell us briefly what you're currently working on — we'll suggest an initial appointment and tailor the format and scope to your situation.
No pitch. No sales call. A structured initial conversation.