You know something isn't working — but you're not sure exactly what. In four weeks, we make it visible. Fact-based, without any preparation required, without an implicit follow-on project.
Many executives in the mid-market know the feeling: the sales team is working hard, marketing is active, the people are good. And yet revenue falls short of what's possible. Predictability is missing. Growth depends on certain individuals. The problem is rarely a talent or tool problem. It's a system problem.
How does your revenue system actually work today — beyond assumptions and org charts?
Where are you losing revenue, productivity, or the ability to manage effectively — and why?
Does a systematic Go-to-Market overhaul make sense for you — or are targeted interventions enough?
The outcome is not a list of measures. It's a clear basis for a decision: leave it as is, optimize selectively, or tackle it systemically.
The Diagnostic combines structured revenue system analysis with a targeted stress test. We work across four dimensions.
A full-day workshop with senior leadership. We clarify how revenue is conceived, managed, and explained — and where steering today is based on feeling rather than fact. Not based on presentations, but on real decision-making patterns.
Structured interviews with marketing, sales, and optionally customer success. We assess whether the management narrative is actually reflected in the system: in funnel logic, handoffs, roles, and KPIs. Outcome: you see where the system breaks — and why good people become ineffective.
We accompany selected sales roles in their day-to-day work. No performance evaluation, no assessment. We examine the system in which people work — and surface hidden system costs: time lost, workarounds, missing decision criteria.
Where are you vulnerable? We analyze dependencies on individuals, customer concentration, and channel risks. Simple "what happens if" scenarios reveal how stable your revenue model truly is — no fear-mongering, just clear facts.
In an executive session, we distill all findings into what truly matters. You won't receive a presentation for the filing cabinet — you'll receive decision confidence.
Schedule a call →Visualized system map of your revenue flow — with clearly marked breaking points
Risk map: Where are you dangerously dependent on specific individuals, customers, or channels today?
Five prioritized system levers with a clear recommendation — what makes economic sense and why
No preparation required on your end. No pre-project reporting. No tool setup needed.
| Week | Content | Your time investment |
|---|---|---|
| Week 1 | Executive Workshop: System framing & initial hypotheses | ~1 day |
| Week 2 | Function interviews: Marketing, Sales, optionally CS | minimal |
| Week 3 | Shadowing & Stress Check | minimal |
| Week 4 | Synthesis & Executive Decision Session | ~half day |
Not suitable if a concrete transformation decision has already been made or a tool needs to be implemented. In that case, we discuss the next step directly.
The Diagnostic is a standalone product. No follow-on project is implied or required. If the outcome is "systemic work isn't worthwhile right now" — the Diagnostic was successful.
No. We don't evaluate people — we evaluate the system they work within. In practice, employees tend to find this relieving rather than threatening.
Your time investment is clearly bounded: two to three days spread across four weeks. The intensive work is done by us.
That's the norm. Missing data or an unmaintained CRM are not barriers to entry — they are often symptoms themselves. We work with the current state.
Let's use 30 minutes to assess whether your revenue system needs a diagnostic — and what the concrete first step for your company would be.
No pitch. No sales call. A structured initial conversation with a concrete outcome.